Product launch campaigns are extremely effective at building excitement and finally boosting sales during your launch. New and even veteran marketers often feel overwhelmed by planning a launch, but this examined email sequence can help you succeed with your launch.
You can use this for a product you’ve created – or you can use it for a product you are planning to create reside. If you are planning to teach live, you can adapt your product as you get feedback during the launching. Even if you’ve already created the item, plan to record a bonus session if you get feedback through the launch – that way you know your product is keyed exactly to what your subscribers want.
Remember, once you’ve taught your live class collection, you can turn the recordings into a product. Go back and edit your launch campaign to remove references to the live class, then put it in your autoresponder sequence to create an autopilot, evergreen launch.
Here is the email sequence outline:
Preselling Email #1: Preselling email
Title this email”What are you fighting with?” And include a few sentences asking your prospect what they’re struggling with in your niche. Something like”What’s your biggest goal in XYZ? Is a fantastic question. Invite your subscribers to hit”reply” and let you know their thoughts. A personal reply is a good idea to build rapport.
Highlight some of the challenges you received yesterday (you’ll probably notice the same big ones came up in a number of the replies) and give a brief proposal for each.
Preselling Email #3: How would it feel to XYZ…
Ask your prospect how it would feel to attain the results they’ll achieve when they undergo your goods. For example:”how would it feel to know you could take your dog for a walk without having to be worried about her jerking endlessly on the leash?” Or”how would it feel to have a real, open conversation about what is happening in your teenager’s heart?” These queries stir your prospect’s imagination and make them hungry for that outcome.
Sales Email #1: This is my brand new XYZ training program (or class, etc..)
This is your main start email, and it can be a simple paragraph stating you’ve published your product, or opened enrollment for your training program / course series. It is possible to make the hyperlink to the product the same as the headline on your sales page.
Revenue Email #2: Q&A Around (Product Name)
You’ll likely receive questions about your new product – so you can answer the top 3-4 in this email. Open with”To everyone who has purchased (Product Name), congratulations. I have received some questions regarding the new training (course, etc.):” and list the questions. Make sure to link back to the sales page a couple of times!
Revenue Email #3: Here’s what you get with the new XYZ training program
Bullet points concerning the program fit well here – you can pull them off of your sales letter. It is possible to swap Sales Email #2 and #3 if that seems to match your sequence better.
Revenue Email #4: What are you really going to miss out on?
Point out something that they may miss out on if they do not register for your training now. It can be bonuses, but it’s great to highlight some outcomes they won’t get.
If you are teaching a live program, this email is very effective at getting fence-sitters to purchase!
Sales Email #6: The training program was amazing, here’s what you missed:
You can actually send a recording of the first session along with a message letting them know if they need the next 5 months (or whatever the amount is), they could sign up – tell them this is the last opportunity they will have the ability to slip under the table and get in.
Sales Email #7: Final chance to get into the live training with me
Send this”last call” email the day before you run the next session of your live training.
After this one, return and adapt the presell and first sales emails for the evergreen merchandise and slot it into your campaign. Future customers will find the effort and be able to purchase the recordings from you.
Using this sequence generates excitement on your readers and results for your launch. Don’t allow the launch sequence stop you – summarize your training and compose your initial prelaunch email today and you can use this sequence to direct the rest of your successful product launch.